How to market your web application

These days you can find a new web application (web 2.0 startup as they say) being launched everyday. Quite a few of them rise to fame as soon as a major blog or a social news website writes about it but sadly, in most cases this fame is very short lived. This article on Read/Write web very interestingly divides these web applications into the WAIT list, the WALK list and the RUN list, and suggests some strategies to effectively market web applications belonging to each category.

http://www.readwriteweb.com/archives/how_to_market_your_web_app.php